A global manufacturing client-serving Pharma and BioPharma manufacturers approached Actio to simplify challenging and technical product content and to design and develop engaging, interactive eLearning – on a short timeline.
There were three goals:
– Establish a clear performance context so the salesperson was able to see and connect the content to real-world situations
– Help the salesperson recognize prospect and customer problems and use value statements to demonstrate how their products solved the problem
– Identify competitors and sell against their features and benefits
Actio developed twenty eLearning modules, or about 8 hours instruction, designed to be deployed in a sequence complimenting a broader curriculum. Included in that curriculum was instructor-led and virtual-instructor led training, coaching, and a library of sales resources. The entire curriculum was deployed using pathways and campaigns on the Looop LMS platform.
Built in Storyline, the eLearning modules used scenarios to focus the salesperson’s attention on the typical problems their customers faced, interactive briefs to highlight the primary competitors and their products, and various forms of interaction to create value propositions that effectively positioned their products to solve the customer’s problem and beat the competition.
The project was completed in less than 2 months.
Specialty: Pharma and BioPharma Manufacturing
Focus: Onboarding, Ongoing Development
In business for more than 70 years, this organization is a world-leader in the innovative design and production of engineered flexible protective solutions, serving a wide range of industries. They provide solutions for numerous industries, including life sciences, pharmaceutical and biopharmaceutical, flood protection, personal protection, bulk packaging, and aerospace. Their customers attest to their relentless dedication to high value products, advanced technology, and responsive service, and their visionary solutions have improved efficiency while safeguarding people, product, and infrastructure in hazardous conditions.
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