Creating a Training Plan Built on Blended Learning
THE COMPANY: CONSTELLATION BRANDS
Founded in 1945, Constellation has grown to become a significant player in the beverage alcohol industry with more than 100 brands in its portfolio; about 40 wineries, breweries and distilleries; and approximately 10,000 talented employees. We express our company vision: to elevate life with every glass raised.
THE CHALLENGE
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Drive sales and operational results for wholesalers and retailers
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Improve Constellation Brands’ position with wholesalers and retailers
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Provide a unique, differentiated brand experience that included training and other mechanisms
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Create stronger allegiance to Constellations Brands
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Develop an innovative learning strategy that could be tied to current and emerging business strategies